
We checked out their email builder and found that it was pretty limited there are only a few basic templates to choose from and the customization options (font, content blocks and button styles) don’t allow for much creative freedom at all. You might think that this would be a convenient solution to your email marketing, but remember that Shopify specializes in website creation and not email newsletters. If you surpass that number, then you'll be charged $1 USD for every 1,000 emails sent. It allows you to send a total of 2,500 emails per month for free.
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Shopify launched their own email marketing app in November 2019 and are offering it for free with all plans. So which email marketing platforms meet all the criteria above? Check out our list below to find the right one for you.īut first, let’s take a look at Shopify’s own email marketing app. Some of the tools below also let you automatically add your Shopify products straight into your email. Easy to use email editor – An intuitive visual editor, such as one that lets you drag and drop text and images into your email, will help you to quickly and easily build out your emails.All the tools we’ve listed below include this ecommerce reporting feature (with the exception of ConvertKit, who are working on building this capability). Reporting – So you know how successful each campaign is, your email marketing service should be able to report on how much revenue was generated by each individual email.Automated / triggered campaigns – An absolute must-have in an email marketing tool, automated campaigns such as abandoned cart, order confirmations, cross-selling and upselling promotions, and recommended product emails will help you boost your store’s sales significantly.A handful of tools also create pre-built segments for you as soon as you import contacts from Shopify (e.g. Some will go so far as to let you track which products customers have viewed (but not purchased), and let you create segments around this criteria.

Segments – A good email tool should let you create segments of customers, based on purchase history.Many tools will automatically import all Shopify contacts, and set subscribe/unsubscribe status based on whether contacts opt-in at checkout. Contact syncing – Contact details and purchase history of both existing and new customers should be able to go straight into your email tool.
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So what are the best tools for Shopify email marketing? We’ve tested out some of the most popular ones to find out which really let you do the most with your Shopify store. abandoned cart campaigns), and let you access your store data directly from within your email marketing tool, for example. Of course, there are some email marketing services that are better suited to Shopify than others – ones that offer direct integrations, allow you to send triggered emails (e.g. However, the icing on the cake is that it’s not only affordable, but relatively easy to do, too – especially since the vast majority of your store’s emails can be automated based on customers’ actions.
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Ready to take your Shopify store to the next level? Chances are, you’ve probably already thought about using email marketing to do that (if you’re not already!).Įmail marketing can offer a great way to improve conversions, boost sales, and get more repeat business to your store.
